Converting intangible assets into tangible outcomes strategy maps the summary in brief more than 75 percent of the average companys market value comes from intangible assets that traditional metrics dont measure the balanced scorecard is a revolutionary performance measurement system that allows. Strategy maps converting intangible assets into tangible outcomes robert s kaplan david p norton on amazoncom free shipping on qualifying offers more than a decade ago robert s kaplan and david p norton introduced the balanced scorecard a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people. Strategy maps converting intangible assets into tangible outcomes the authors have created a powerful new tool the strategy map that enables companies to describe the links between . Nice follow up to the classic the balanced scorecard the practical application of converting intangible assets into tangible outcomes will be useful to any organizational leader especially learning and organizational development leaders the plentiful case examples in the work were relevant. Buy strategy maps converting intangible assets into tangible outcomes 1st edition by robert s kaplan david p norton isbn 9781591391340 from amazons book store everyday low prices and free delivery on eligible orders
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